01 / MUSIC VIDEOTHE ALBUM'S TITLE TRACK
NARANJA
SUCIO
WATCH ON YOUTUBE ↗The song that gives the project its name has its own music video: a way into the world of Naranja Sucio.
CREATIVE DIRECTION / MARTÍN TONELLO
MUSIC VIDEO / FUSAE
← WORK01 / 2026
NARANJA
SUCIO
A MULTIDISCIPLINARY ARTISTIC PROJECT
01 / CONCEPT
FEEL IT ALL.
DANCE WITH IT.
Naranja Sucio introduces the world of Martín Groove: a character living between emotional intensity, humor and movement.
The project's direction starts with that contradiction. Intimacy meets nonchalance; raw emotion meets playfulness. Music and imagery build a shared world, without reducing it to a single genre or way of presenting itself.
02 / VISUAL IDENTITY
THE CHARACTER.
THE ATTITUDE.
THE ARTIFICE.
ECLECTICISM / MAXIMALISM / APPARENT INDIFFERENCE
The shoot proposes a carefully constructed, eclectic and maximalist image, paired with a seemingly indifferent attitude. That tension between control and spontaneity gives shape to Martín Groove.
03 / PHOTOGRAPHYSELECTED PHOTOGRAPHS FROM THE SHOOT
04 / COVER ART
THE IMAGE
HAS A SOUND, TOO.
The front and back covers bring together the graphic identity of Naranja Sucio. Alongside them, the single covers explore other moments in the music project.
COVER ART AND GRAPHIC DESIGN / PUERTTA AGENCIA
OTHER RELEASES / COVER ART
05 / MUSIC VIDEOSNARANJA SUCIO / SILLÓN
THE ALBUM,
IN MOTION.
The music videos for Naranja Sucio and Sillón are central to the project's audiovisual world.
Two pieces that explore the album through imagery, performance and music. Martín Tonello's creative direction comes together with Fusae's audiovisual work.
NARANJA
WATCH ON YOUTUBE ↗02 / MUSIC VIDEOSILLÓN
SILLÓN
WATCH ON YOUTUBE ↗The album's opening track blends soul, funk and jazz with elements of bossa nova. Conceptually, it takes place in the moments before two people meet: a sexy moment that builds, second by second, the fantasy that runs through the entire album. The video culminates in a climax.
CREATIVE DIRECTION / MARTÍN TONELLO
MUSIC VIDEO / FUSAE
RELATED WORK
LLUEVE
Martin Groove at his most vulnerable: a night alone becomes an enormous drama. Performance, irony and physical comedy within the album's world.
EXPLORE LLUEVE ↗06 / PROCESS
BEFORE
THE FINAL IMAGE.
The development starts with the character and his attitude, shaping the shoot, the relationships between images and the audiovisual structure. The final photograph sits alongside the preparation that makes it possible.
07 / LAUNCH EVENT
THE WORLD
IN A SPACE.
Naranja Sucio launched at La Isla photography studio, with an event jointly organized by Martín Tonello and Puertta Agencia.
The experience brought the album's visual and conceptual world into a physical space through set dressing, audiovisual projections, a photography exhibition and elements drawn from the project.
Producing and directing this immersive experience extended the album's creative work into an encounter with its audience.
PHOTOGRAPHIC RECORD / LA ISLA
MORE PHOTOGRAPHS FROM THE EVENT +
08 / STREET PROMOTION
THE IMAGE
OUT INTO THE STREETS.
The identity of Naranja Sucio also extends to street posters.
Four graphic pieces combine the cover art, portraiture and group photography to promote the album and its live appearances.
GRAPHIC DESIGN / PUERTTA AGENCIA
09 / CREDITS
- CREATIVE DIRECTION
- Martín Tonello
- MUSIC PRODUCTION / MIXING
- Federico Motalini
- MASTERING
- Juan Armani
- PHOTOGRAPHY
- Sofi Monzón
- MUSIC VIDEOS / NARANJA SUCIO, SILLÓN AND VAYÁMONOS JUNTITOS
- Fusae
- GRAPHIC DESIGN / COVER ART / ADVERTISING, FLYERS AND PRESS KIT
- Puertta Agencia
- LAUNCH EVENT ORGANIZATION
- Martín Tonello and Puertta Agencia
- LAUNCH EVENT VENUE
- La Isla — Photography studio
10 / MUSIC AND SOCIALS