ABOUT

I'm Martín Tonello. My work spans music, creative direction and modeling, but it all comes from the same place: my own artistic project and the constant pursuit of living through and for art while understanding how difficult that is in the world we live in.

Along the way, I began working across disciplines out of necessity: there were ideas I wanted to bring to life, and I needed to find a way to do it. Over time, what began as a necessity became a desire. Imagery, film, production and physical expression became fields I enjoy exploring and want to keep nurturing.

I want to understand the intention behind each project and support it from the initial idea through to its realization. That might mean writing a script, developing a visual concept, bringing a team together or finding a gesture in front of the camera.

Today, I also bring that experience to other people's projects. The trust of those I work with encourages me to keep doing so. Listening to an idea, imagining its possibilities together and contributing my creativity to help it take shape is one of the things I enjoy most about this work.